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1 votes Channel 4’s first ever Christmas brand campaign will reflect what a difficult and challenging year 2020 has been, while also raising a smile and encouraging everyone to be a little more accepting of each other. Launching this Friday just before Gogglebox airs at 9pm on 11 December, the campaign includes a voice over by Matt Lucas of Channel 4’s The Great British Bake Off. It opens with Santa’s Head Elf breaking the disturbing news to his unusual office co-workers that, given everything that is happening, Santa is thinking about cancelling Christmas. Upon turning to his co-workers (The Holiday Mascots comprising of the Easter Bunny; Tooth Fairy; St Patrick’s Day Leprechaun; Cupid and the Halloween Ghost) and asking them for ideas, the group descends into a bickering row as they argue how best to ensure Christmas goes ahead. ....
Video You may not be anywhere near the office water cooler right now, but we still want to spotlight the most talked about creative from the brands that should be on your radar. Today, we’re all about Channel 4’s first Christmas campaign, which sees the Pancake Day Pancake save the season. Channel 4 has capped a challenging year with its first in-house Christmas brand campaign. Conceived by 4Creative, #MerryDifferent draws a line under recent hardships by bringing some much-needed joy to viewers at a special time, encouraging everyone to break a smile and be more accepting of individual traits. Premiering tonight at 9pm before Gogglebox, the heartfelt message of togetherness will be delivered by comedian and Great British Bake Off presenter Matt Lucas. ....