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At The Drum, we believe marketing can change the world, and few things we do exemplify that more than The Drum Awards for Social Purpose. This year’s winners have now been announced, with Dentsu International for Malaria No More UK and Don’t Cry Wolf for Tangle Teezer winning the night’s top honors.
Don’t Cry Wolf won the Chair’s Award at The Drum Awards for Social Purpose, with its work for Tangle Teezer. It also won ‘Best PR Campaign’ and ‘For Profit Campaign of the Year’ category. Realizing that young children with Black and Afro hair don’t see themselves represented in fairy tales, the team got help three familiar stories to remind those kids of their own beauty. Here, the team behind this winning entry explains how it was brought to life.
Good morning and welcome to your Morning Briefing for Friday 1 October, 2021. To get this in your inbox every morning click here. Aviva consolidates Things seem to be looking up for insurer Aviva after a tough few years. It has completed the sale of its Italian General Insurance business to Allianz for £284m in a
Don’t Cry Wolf won the Consumer Products or Services category at The Drum Awards for PR 2021 with its ‘Hairy Tales’ campaign for Tangle Teezer. Here, the team behind the winning entry reveal the behind-the-scenes secrets of this successful project...
The first Welsh school signs the Natural Hair Act into their declaration