WHAAAT! You Don't Have a Media Kit?
Share this article Share this article BOSTON, Feb. 4, 2021 /PRNewswire/ -- Public relations professionals have used media and press kits for many years to advise the media of pertinent info about businesses of all sizes. Although these two kinds of kits customarily vary in widespread use — with media kits offering general information on organizations and press kits more explicitly focusing on companies' new products, services, or events — the use of these kits has slowly blended into one function. Companies now require press materials to exist solely in a digital format, reducing paper u...