Trial of Google FLoC Trial Begins Rolling Out
PHOTO: supattra pongsuwan/EyeEm Goodbye, cookies. Hello FLoC? By now, marketers who rely on advertising and targeting through the Google machine likely know about the search giantâs plans for a third-party cookies alternative: the open-source Privacy Sandbox that intends to make cookie-tracking obsolete. It's built on anonymized group-targeting principles vs. individuals. Google calls these groups âFederated Learning of Cohorts,â or FLoC, where brands wonât be able to determine who they are targeting specifically, but will still get to curate relevant advertisements based...
Source: cmswire.com