Privacy Into News Today : Breaking News, Live Updates & Top Stories | Vimarsana

PHOTO: supattra pongsuwan/EyeEm Goodbye, cookies. Hello FLoC? By now, marketers who rely on advertising and targeting through the Google machine likely know about the search giant’s plans for a third-party cookies alternative: the open-source Privacy Sandbox that intends to make cookie-tracking obsolete. It's built on anonymized group-targeting principles vs. individuals. Google calls these groups “Federated Learning of Cohorts,” or FLoC, where brands won’t be able to determine who they are targeting specifically, but will still get to curate relevant advertisements based...

PHOTO: Adobe Google has threatened to pull its search engine out of Australia. The threat came as the Australian parliament started pushing through new legislation called the Media Bargaining Code that could change the way Mountain View, Calif.-based Google and other tech companies that depend on digital advertising do business. The principle is straightforward enough. If passed in its current form, it will force Facebook and Google to pay Australian news businesses for content linked to, or featured on their platforms. Digital Platform Power Imbalances It is not the first such attempt to re...