App tracking, a lucrative business misunderstood by many phone users – dpa international
It’s a multibillion dollar piggy bank for Big Tech, but app tracking remains something of a mystery to many mobile phone users. According to new research, people commonly think such tracking is needed for an app to work effectively. However the real aim is to gather information on the phone user for targeted advertisements to appear on-screen. Around 43% of phone users in a survey conducted by the University of Bath in the UK "were confused or unclear about what app tracking means," with some thinking allowing it means getting "a better user experience." A quarter of resp...
Source: simonroughneen.com
