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Advertisers "massively overestimate" TikTok and SVOD consumption Prolific North

Published: September 22, 2022

A new study shows that advertisers’ understanding of how much people use TikTok and subscription video services is “massively over-estimated.”

Source: prolificnorth.co.uk

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United KingdomMatt HillHannah Whyte SmithThinkbox ResearchMedia DevelopmentSquid GameResearch DirectorIpsos United