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Brands Expect to Continue Leaning Into Virtual Meetings Post-Pandemic While the pandemic has prompted a rapid increase in virtual meetings, some consumer goods brands and retailers expect the trend to stick after its conclusion. I think it s a new way of doing business and it s probably going to stay even after COVID is gone, said Conor O Farrell, buying manager for Positive Healthcare at Boots Ireland. O Farrell leverages ECRM virtual programs and said they’ve helped the company become first-to-market with innovative brands. ECRM, which has held more than 100,000 curated meetings on its face-to-face video Connect platform, developed its offerings to enable buyers and sellers to engage in live, interactive digital meetings at scale. Top-tier buyer participation has grown over 20% since before the pandemic, it noted. ....
Managing Editor Online product discovery platform RangeMe is working with leading certification bodies to help retail buyers and suppliers bring more transparency to shelves. RangeMe is offering a variety of resources for both retailers and suppliers via partnerships with such organizations as the Non-GMO Project, Fair Trade USA, Fairtrade America, Parent Tested Parent Approved, the Marine Stewardship Council, the Paleo Foundation, Kosher Supervision of America, National Animal Supplement Council, Etimad Halal, Safe Food Certifications, UL, Premier Certification Services, and Nutrasource. Via a new dedicated section in the RangeMe Services section of the platform, certification bodies will be available to work with suppliers to help bring products with various certifications to market, either for branded lines or private label. Additionally, RangeMe has launched a series of live educational webinars that will run throughout the year with these organizatio ....