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>> i admit it, i still thought we can pull it out, our polling and analytics suggested that we could. and so i worked on a speech that really was about my journey and had a real emphasis o on my mother's life journey because i talked a lot about that during the campaign. making it clear that yes, i would be the first woman president but i like everybody stood on on the shoulders and live the lives of the experiences of those who came before us. >> when they asked me to do it, i really had a hard time getting through it. i really had a hard g through it partly because it was so emotional, it br...

That's krystal ball's personal favorite. the national journal summed up all the redesigned action as just get buzz feed. >> can i pose a question? >> go ahead. how do we say this? >> say what? >> g-i-f. >> we took this to buzz feed today. >> we took it to them and apparently he pronounces it with a hard g but the official pronunciation, gif. >> while we're asking the hard questions here -- >> the hard g questions. >> what is a gif? >> it is like a little animation that moves. >> that's right. in case anyone at home is not a buzz feed fan. let's make sure we design our terms. a little animati...