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Harley launches pre-owned marketplace, posts strong second quarter Share Harley-Davidson Inc.'s headquarters in Milwaukee. Harley-Davidson launched its first-ever online marketplace for used Harley motorcycles in the United States today as the company reported sales that neared pre-pandemic levels for the second quarter. The motorcycle maker’s new H-D1 marketplace allows users to buy and sell pre-owned and certified pre-owned Harley motorcycles, which come with a 12-month limited warranty on the engine and transmission. The measure follows the launch of Harley’s HD certified pre-owned pr...

Harley-Davidson is doubling down on an electric way forward, despite a few years of uncertainty.

Harley-Davidson Announces LiveWire Electric Motorcycle Brand 2 days ago Harley-Davidson has announced its own electric motorcycle brand, LiveWire, as it works to reinvent itself and cash in on the move to electric vehicles. Automakers around the world are racing to deploy electric vehicles, with governments viewing electric vehicles as a key component of the fight against climate change. Harley-Davidson is getting in on the action with the announcement of its LiveWire brand of electric motorcycles. “One of the six pillars of The Hardwire Strategy is to lead in electric – by launching Live...

0 Comments In 2018, Harley-Davidson launched its first electric bike, the LiveWire, and promised that there was more to come. Now, the company has revealed that it is using the same name for its all-electric sub-brand. LiveWire brand will be EV-only First new motorcycle to be unveiled on July 8 Harley wants to be a leader in the EV space New Harley Davidson electric bike to launch soon American motorcycle manufacturer Harley-Davidson has launched its all-electric brand LiveWire, which it says will redefine “electric, delivering the best experi...

Share: Harley-Davidson, Inc. (NYSE: HOG) is launching a new brand focused on its LiveWire all-electric motorcycle. What Happened: LiveWire was introduced in 2019 as a standalone product. Beginning this summer, LiveWire will be marketed through Harley-Davidson dealers as an independent brand, with dedicated showrooms in select locations starting in California. The new brand is the first offering in the Milwaukee-based company’s Hardwire Strategy, a strategic plan announced in February that maps out business expansion routes through 2025. “One of the six pillars of The Hardwire Strategy is ...