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Why TikTok Is Beating YouTube for Eyeball Time (It's Not Just the Dance Videos)

Quirky amateur video clips might draw people to TikTok, but its algorithm keeps them watching. John Deighton and Leora Kornfeld explore the factors that helped propel TikTok ahead of established social platforms, and where it might go next. ....

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Study Finds Internet Economy Grew Seven Times Faster Than Total U.S. Economy, Created Over 7 Million Jobs in the Last Four Years

/PRNewswire/ A new study commissioned by the Interactive Advertising Bureau (IAB) and led by a researcher from Harvard Business School, found that the. ....

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Study Finds Internet Economy Grew Seven Times Faster Than Total U.S. Economy, Created Over 7 Million Jobs in the Last Four Years

/PRNewswire/ A new study commissioned by the Interactive Advertising Bureau (IAB) and led by a researcher from Harvard Business School, found that the. ....

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A New Way to Cut Credit Card Debt: Pay Off One Purchase at a Time

A New Way to Cut Credit Card Debt: Pay Off One Purchase at a Time
A New Way to Cut Credit Card Debt: Pay Off One Purchase at a Time
by
Kristen Senz
26 Jan 2021|by
Kristen Senz
Letting credit card customers pay back specific purchases encourages borrowers to go beyond the minimum, says research by
Michael Norton and colleagues.
A novel approach to repaying debt could help consumers free themselves from crushing credit card balances faster, according to new research.
Rather than asking borrowers to make payments toward their total balances, Harvard Business School Professor Michael I. Norton and colleagues tested a method that lets consumers choose which purchases to pay off each month. Consumers who used this “repayment-by-purchase” method, on average, paid 12 percent more toward their balances. ....

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