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Why clothiers are betting on 'cooling' fabrics as global temps rise - Vimarsana News

Why clothiers are betting on 'cooling' fabrics as global temps rise

Retailers such as Macy's and Columbia Sportswear are expanding their use of "breathable" and "cooling" fabrics in a bid to boost sales as record-high temperatures drive demand for clothing that can help consumers beat the heat.

Clothiers bet on 'cooling' fabrics as global temps rise - Vimarsana News

Clothiers bet on 'cooling' fabrics as global temps rise

Two big brands, Jacaranda FM and Access Bank South Africa join hands to elevate businesswomen in South Africa by helping her refine Her Perfect Pitch and win over R1m in business assistance this Women's month.

Clothiers bet on 'cooling' fabrics as global temps rise | HOT 96 | Today's Hit Music - Vimarsana News

Clothiers bet on 'cooling' fabrics as global temps rise | HOT 96 | Today's Hit Music

By Katherine Masters NEW YORK (Reuters) - Retailers such as Macy's and Columbia Sportswear are expanding their use of "breathable" and "cooling" fabri...

Source: hot96.com
Clothiers bet on 'cooling' fabrics as global temps rise | 100.7 MIX-FM | Today's Hit Music - Vimarsana News

Clothiers bet on 'cooling' fabrics as global temps rise | 100.7 MIX-FM | Today's Hit Music

By Katherine Masters NEW YORK (Reuters) - Retailers such as Macy's and Columbia Sportswear are expanding their use of "breathable" and "cooling" fabri...

Clothiers bet on 'cooling' fabrics as global temps rise - Vimarsana News

Clothiers bet on 'cooling' fabrics as global temps rise

Retailers such as Macy's and Columbia Sportswear are expanding their use of "breathable" and "cooling" fabrics in a bid to boost sales as record-high temperatures drive demand for clothing that can help consumers beat the heat. Other major companies, including VF Corp and Permira-owned Reformation, are also touting warm-weather styles made with Tencel, a lyocell fiber that textile manufacturer Lenzing says is more absorbent than cotton. The push comes as clothing retailers, whose sales dipped as

Source: aol.com