Americans Want Big Cars and Pickups...Detroit Wants to Build Big...So Let's Have Big...BUT! (Originally Published April 2009)
By Bob Gordon and Marc Rauch, Co-Publishers and owners of The Auto Channel. Spacious, roomy, profitable big vehicles; it’s what the people want and it’s what the American car makers want to build. According to all reports in recent years (before the depression really hit), GM, Ford and Chrysler made all the big bucks by making big trucks (and cars and vans and SUVs). Then what’s the problem? Let the people have what they want and let Detroit build only big, fast, powerful automobiles. The problem, of course, is that same old problem(s) t...