FOCUS-Harley borrows Detroit's used-car playbook to pursue younger riders
By Rajesh Kumar SinghCHICAGO, March 8 (Reuters) - Harley-Davidson Inc has decided the best way to get younger customers to buy a new motorcycle is to sell them a used one first.The Milwaukee-based company plans to roll out a certified pre-owned bike program, known as H-D Certified, adapting a strategy carmakers have been following for years to position well-tended used vehicles as a substitute for low-margin, "entry-level" new models.
Source: agriculture.com