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The trend - also known as 'stealth wealth' - is the financial elite's practice of wearing expensive, often very simple clothing only recognisable by fellow mega-rich people, but where did it come from and will it die down now mere mortals are catching on?
JAY-Z joined Pharrell on stage in Paris to perform in support of the latter's debut collection as Louis Vuitton's creative director.
La Marzocco's Officine Fratelli Bambi in Florence, Italy.
Pharrell Williams has reflected on taking over the Men's Head Designer position at Louis Vuitton ahead of his first collection being debuted in Paris this week.
Pharrell has teased his debut collection for Louis Vuitton which will be unveiled next week, and he got the message out with some help from Rihanna — sort of.