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Meta's India arm earns ad revenue by selling ad inventory on Facebook, Instagram, and Messenger. Along with Google, Meta has been one of the biggest beneficiaries of the shift in ad spending from traditional platforms to digital.
Facebook India Online Services, the Indian arm of Meta, reported a 13% growth in gross ad revenue to ₹18,308 crore for the fiscal year ending March 2023. The company changed its operating model from being a reseller to a reseller and operating license model. Under the new arrangement, the company compensates Meta USA with royalty payments and infrastructure charges. Facebook India's net profit for FY23 increased by 19% to ₹352 crore, while revenue increased by 20% to ₹2,776 crore.