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At the height of the lockdown, the mindfulness app teamed up with Netflix for a branded series that resulted in a massive spike in sign-ups and a renewed content marketing strategy.
Posted on 3486 Snap Inc. (NYSE: SNAP) has released a minigame on Snapchat’s platform called StockStars that allows users to practice investing skills. Last summer, Snapchat officially launched ‘Snap Minis’, which are essentially ‘mini apps’ created by third-party companies that users can access through the platform. Some examples of previous Snap Minis include BallotReady, a voter registration tool and guide, and Headspace Mini, which offers users a guide to meditation techniques. This latest Snap Mini was developed by In...
Carry on the CNY spirit with Snapchat’s festive Bitmoji and Lenses 15 Feb 2021 / 15:40 H. In life before the pandemic, we used to host large reunion dinners and visit relatives’ homes. This year, many of us will be celebrating a more subdued Chinese New Year due to the Movement Control Order restrictions and protocols. However, this annual festivity does not need to be cancelled - it can still go on albeit through a different experience. Staying safe is our priority this year. So, even without being physically present, we can still celebrate this festive season virtually in a unique wa...