Not All Chief Marketing Officers are the Same: The 5 Types Of B2B CMOs
Not all CMOs are the same. This article identifies five types of B2B CMOs, with unique skills and experiences, that fit with different firms and conditions.
Source: forbes.com
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What A Chief Marketing Officer Learned After Retiring Early
To understand what it is like to transition early (before 65), I talked with Heather Loisel, the former CMO of Ricoh, USA.
Source: forbes.com
How A Chief Marketing Officer Prepared To Enter Retirement Early
Heather Loisel, the former CMO of Ricoh, USA, shares the steps she took to be able to retire early.
Source: forbes.com