Marketing in Pandemic Times | Twin Cities Business
Cavan Images/Getty Images Marketing in Pandemic Times When Covid-19 hit, companies needed to quickly alter their messages, and some are changing the way they communicate with customers over the long haul. Windows and doors are built to be durable products that are long-term investments for homeowners. Campaigns that market these products should not be ephemeral. Annie Zipfel, chief marketing officer and senior vice president of Bayport-based Andersen Corp., wanted a company slogan that would resonate with customers and be memorable. She and her colleagues spent most of 201...
Source: tcbmag.com