Bud Light marketing chief seen in NYC for first time since Dylan Mulvaney partnership debacle
Vice President Alissa Heinerscheid, 39, was spotted leaving her $7.5million Manhattan apartment close to Central Park following the backlash.
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Vice President Alissa Heinerscheid, 39, was spotted leaving her $7.5million Manhattan apartment close to Central Park following the backlash.
The partnership unveiled on April 2 saw Mulvaney, a biological male who began transitioning in 2021, promote America's bestselling beer to 11 million followers on social media in partnered posts
The Bud Light executive attempting to move the alcohol brand away from its ‘fratty’ image has appeared in old photos downing beer at a Harvard ‘boozefest.’...
The vice president of marketing at Bud Light, who said the company needs to update its "fratty" image, can be seen in photos partying at a Harvard club event.
Alissa Heinerscheid, vice president of marketing for Budweiser, is seen in a series of leaked photos from 2005 at a Harvard social club event blowing up condoms and chugging bottles of lager.