Finland Is Expanding Its Luxury Appeal
Five-star hotels in Helsinki and Champagne excursions in Lapland are just some of the indications that the country’s approach to tourism is changing.
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Five-star hotels in Helsinki and Champagne excursions in Lapland are just some of the indications that the country’s approach to tourism is changing.
In the capital of Finland, the new Hotel Maria is leaning into its luxury in the form of sumptuous materials and premium caviar but also into its Finnish-ness and history
Commercial Director, Heli Mende has dedicated her career to showcasing the splendor of Finland to the world. Her extensive experience includes serving as the head of Visit Finland North America in New York City, where she spearheaded global sales promotion efforts to champion Finnish tourism on the international stage. With a diverse background encompassing operations, sales, marketing, and general management in airlines, hospitality, and travel agencies across multiple countries, Heli brings a wealth of international expertise to her role. Her passion for developing luxury services in Finland...
Close to a record number of tourists from the United States are expected to come to Finland this summer, while restrictions continue to dampen tourism from Asia.