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Greece is ready to show its best at Germany’s ITB Berlin travel and tourism expo that will take place online this year during March 9-12. One of the world’s leading travel trade shows, ITB Berlin is taking place this year as an entirely virtual event as the situation surrounding the coronavirus (Covid-19) pandemic still remains difficult, particularly for the travel and tourism industry. Greek press conference Greek Tourism Minister Harry Theoharis is scheduled to give a press conference on the first day of the virtual event. The press conference titled “Return to Greece: The journey ...

Religious tourism, film productions, gastronomy, history and mythology are some of the untapped tourism products that Greece should further develop and promote in the next years in order to attract more travelers, according to Marketing Greece CEO Ioanna Dretta. Apostolos Aivalis, syllabus manager at KnowCrunch, Dretta underlined that Greece’s summer products generate about 70-80 percent of the country’s total tourism revenues that directly contribute to its GDP with 13 billion euros annually. “However, today’s travelers demand more experiences that go beyond a nice hotel, the bea...

The Hellenic Chamber of Hotels (HCH) are joining forces to promote Greece to the international market and drive recovery for the tourism sector. “The ‘next day’ for the tourism industry will have two main protagonists: quality and digital innovation,” the chamber’s president, Alexandros Vasilikos, said on Wednesday, following a meeting with GNTO’s secretary general, Dimitris Fragakis. The partnership between the GNTO and the hotel chamber will take off from Germany’s ITB Berlin 2021 international trade show, which this year will be held in a virtual environment during March 9...

Greece was among the three most popular destinations of Romania’s TTR Virtual Expo 2021, which attracted a total of 33,000 visitors.

renewable energy technologies in order to improve the energy efficiency of Greek hotels is at the center of a memorandum of understanding signed this week between the Hellenic Chamber of Hotels (HCH) and the Center for Renewable Energy Sources and Saving (CRES). The MoU was signed by CRES General Director Lampros Pyrgiotis and HCH President Alexandros Vassilikos and lays out two key targets:  – formulating a set of policy measures and actions which will be proposed to government authorities in order serve as incentives for the simultaneous development of the Greek hotel industry and ren...