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MacroArt shows every detail matters on huge hoarding
Richard Stuart-Turner
Thursday, April 29, 2021
Near St Neots in Cambridgeshire, construction is underway on Wintringham, a 400-acre development that promises to bring new homes, employment, schools and facilities to the area.
What was produced?
St Neots wide-format printer MacroArt and creative agency Hello Hackenbacker to complete the project.
What did the job entail?
MacroArt provided a template for each section of the hoarding to facilitate the design team at Hello Hackenbacker. This was then checked and segmented by MacroArt’s studio to ensure the images on the individual panels joined together seamlessly.
To help meet the budget, MacroArt provided shaped ACM cut-outs that continued the look and feel of the development without having to use full panels throughout. ....

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