HelloFresh launches specialist diet meal kit brand Green Chef in UK
By George Nott2021-04-28T16:24:00+01:00 HelloFresh has launched “specialist diet” meal kit sister brand Green Chef in the UK, to serve customers “not catered for” by its current offering. HelloFresh acquired US-founded Green Chef in 2018. The UK – HelloFresh’s most developed international market – is getting the first launch of Green Chef outside the US. The subscription service offers five diet plans: keto, lower carb, balanced, vegan and vegetarian, as well as a series of nutritionist-approved recipes. The launch of Green Chef is part of HelloFresh’s multi-tier brand str...