Takeaway Lesson - Joon Market - Sacramento Magazine
Saba Rahimian and Seth Helmly Though it’s been devastating to the restaurant industry, the pandemic has also delivered some delightful surprises. All during this difficult year, new businesses have popped up (and old ones have revamped themselves), proof of the ability of entrepreneurs to invent new and imaginative ways to feed us. Take Joon Market in East Sacramento. A pair of 31-year-olds—Saba Rahimian and Seth Helmly—opened the small, mostly takeout eatery late last year, while the pandemic was still in full swing. Living in Austin, Texas, the couple had come to Sacramento last March...