Page 6 - Help Dad News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Downloads On-the-go dairy drinks have taken a beating. As Brits hunkered down at home, impulse occasions staggered to a halt. That much is evident in the figures. While take-home value sales soared by 15.5% (£81.3m) to £606.1m, impulse fell by almost £107m to £206.3m amid the cycle of lockdowns [Kantar 52 w/e 27 December 2020]. As such, big brands with a strong on-the-go presence suffered black eyes. The value of Weetabix’s breakfast drinks fell by a bruising 30.5%, a loss of £4.3m, while Mars’ drinks shed £1.7m (12.8%) on volumes down 15% [Nielsen 52 w/e 2 January 2021]. And Mülle...

While it may not resonate as strongly this side of the Atlantic (we have our own oval ball-based competition at the moment, thanks), the Super Bowl nevertheless provides a valuable insight into creative campaign trends more generally.

By Joanna Blythman, food journalist and author of Swallow This2021-01-20T10:17:00+00:00 Oatly’s ‘Help Dad’ advert is a nasty attempt at fomenting generational war to aid the company’s sales. A taste for cows milk is seen as dad’s dirty little secret. He must be outed for his perverted addiction and browbeaten into drinking fake milk instead. Oatly’s dad looks more like an out-of-shape, doddery grandad than a bone-healthy, active adult who sensibly includes one of nature’s most nutrient-dense foods in his diet. He is a shambling, sneaky old codger who deserves to be shamed by h...

Vegan food firm Oatly criticised for 'shocking misinformation' 19 January 2021 | by FarmingUK Team | Dairy, News Oatly, a vegan food and drink firm, has received backlash on social media following the claim Farmers have fought back against a plant-based drink manufacturer after it claimed the dairy and meat industries emit more Co2 than transport. Swedish oat milk firm Oatly caused a stir over the weekend after it tweeted its controversial 'Help Dad' advert to its 13,000 followers. “The dairy and meat industries emit more CO2e than all the world’s planes, trains, cars, boats etc combined...