How COVID-19 Is Changing Holiday Shopping
Image credit: Photo by Mike Petrucci on Unsplash The COVID-19 pandemic has accelerated the move to online shopping and small businesses are struggling to keep up. The holiday season is typically marked by a frenzy of gift shopping, with shops decorating their storefronts in elaborate festive displays. This year, many consumers are moving online to avoid the potential risks of in-person shopping. “Holiday shopping is all about the experience of shopping… We cannot experience that right now.” — Ayalla Ruvio, Michigan State University professor How will this significant change in...