Advertising Insiders Predict Apple's Next Privacy Moves
Some experts are speculating that Apple might expand its Private Relay feature, while others think there will be improvements to its own ad tools.
Source: businessinsider.com
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China Advertising Association develops CAID to bypass Apple IDFA changes
This story is available exclusively to Insider subscribers. Become an Insider and start reading now. The China Advertising Association is testing an China Advertising ID. The CAID appears to be a way to skirt Apple's forthcoming app-tracking changes. The CAA's membership includes major Chinese tech companies ByteDance and Tencent. Apple could soon face a major test of how strictly it plans to enforce its forthcoming app privacy policies after it emerged that some of China's biggest tech companies are testing a solution to skirt the change. The Financial Tim...
Source: businessinsider.com