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Chief Marketing Officers to Watch in 2023

Big brands such as Sephora, Salesforce, Delta, and TikTok made big changes in their marketing ranks this year. Meet the "CMOs to Watch" in 2023. ....

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DoubleVerify to Acquire European AI Adtech Firm Scibids in $125 Million Deal

Scibids uses AI to create customizable algorithms that marketers can use to optimize their ad campaigns and marketing budgets. ....

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Advertising Rebound Expected in H2

Amid advertising rebounds at Meta and Google and top advertisers saying they plan to increase spend, the second half of the year looks brighter. ....

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Joe Zawadzki Is Assembling a Syndicate to Buy Back Bankrupt Adtech Startup MediaMath

The auction for the now-liquidated adtech company's assets is set to take place in the Delaware bankruptcy court on August 8. ....

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European Parliament Audits Google Ads Following Adalytics Report

The audit is in response to a report that found YouTube ads on third-party sites that violated its own policies. Google has disputed the findings. ....

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