Hero MotoCorp wants a larger pie of the premium 2-wheeler market
The 2-wheeler major is increasing its focus on the premium end of the market that has potential to improve its margins.
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The 2-wheeler major is increasing its focus on the premium end of the market that has potential to improve its margins.
Hero MotoCorp reshuffles distribution in Nicaragua, Honduras A Hero outlet in neighboring Guatemala Hero MotoCorp, the world’s largest two-wheeler manufacturer, announced new expansion plans for the Central American markets of Nicaragua and Honduras after appointing new distributors there. It said it has ‘aggressive expansion plans’ for the two countries, and plans to launch its range of premium motorcycles in both countries and expand its network in these markets. Hero said it will create new retailing points in the two countries and also set up flagship stores in key cities. The compa...