Here's how automakers have looked at women over the years
SHARE STORY The Volvo YCC with creators Maria Widell Christiansen, Eva-Lisa Andersson, Elna Holmberg, Maria Uggla, Camilla Palmertz, Cynthia Charwick, Anna Rosén, Lena Ekelund, and Tatiana Butovitsch Temm Volvo Cars Women are car customers. It’s estimated we buy half of all vehicles sold, and influence the majority of the remaining sales. So you’d think automakers would have tried over the years to figure us out. Instead, it’s been a mixed bag, ranging from, “Hey, that’s spot-on,” to “Seriously?!” So in honour of International Women’s Day, here are some highlights...
Source: driving.ca