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Hershey expands US confection lead with 'occasion-based' innovation, personalized marketing - Vimarsana News

Hershey expands US confection lead with 'occasion-based' innovation, personalized marketing

Published: April 5, 2023

Hershey is gaining market share in the US confection market while its top competitors fall farther back by replacing its old playbook of innovating and marketing to masses with a more targeted “occasion-based” approach to product development and “mass personalization” media strategy.

Source: confectionerynews.com

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Hershey expands US confection lead with 'occasion-based' innovation, personalized marketing - Vimarsana News

Hershey expands US confection lead with 'occasion-based' innovation, personalized marketing

Published: March 30, 2023

Hershey is gaining market share in the US confection market while its top competitors fall farther back by replacing its old playbook of innovating and marketing to masses with a more targeted “occasion-based” approach to product development and “mass personalization” media strategy.

Source: foodnavigator-usa.com

Related Topics:

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