Sugar tax in Australia: Targeted messaging might get more support from people
Targeted messaging based on personal characteristics and demographics might have more success in garnering support for controversial sugar taxes than focusing on the impact to the food industry, claim researchers in Australia. Several countries in APAC and the Middle East have implemented such policies in recent years in efforts to curb diabetes and obesity. However, they have often come under fire from industry and some consumers, especially in a time of economic uncertainty.