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Mitra9 gears up for national expansion with reformulated functional beverage, taps into non-alc demands - Vimarsana News

Mitra9 gears up for national expansion with reformulated functional beverage, taps into non-alc demands

Functional beverage brand Mitra9 has released a reformulated cleaner label product ahead of retail expansion plans, as the company looks to improve margins and reduce costs, brand co-founder and CEO Dallas Vasquez told FoodNavigator-USA.

Kerry Group to acquire lactase enzyme business from Chr. Hansen, Novozymes - Vimarsana News

Kerry Group to acquire lactase enzyme business from Chr. Hansen, Novozymes

Through the acquisition, Kerry will add enzyme technology that helps create lactose-free and sugar-reduced dairy products.

Researchers call for UAE policy action over school children energy drink consumption - Vimarsana News

Researchers call for UAE policy action over school children energy drink consumption

Researchers in the United Arab Emirates (UAE) are urging policymakers to crack down on caffeinated energy drink consumption among school children, despite only 2% of those surveyed consuming them on a daily basis.

Zevia CEO gives "up edgy and cool to be timeless and iconic" - Vimarsana News

Zevia CEO gives "up edgy and cool to be timeless and iconic"

Consistent branding and values can create a stronger business over time compared to chasing trends or copying the competition, which can dilute a brand's long-term impact, according to Zevia CEO Amy Taylor.

Sugar reduction in 2024: How consumer demands, health policies will influence product launches - Vimarsana News

Sugar reduction in 2024: How consumer demands, health policies will influence product launches

As consumers become increasingly wary of sugar content, CPG companies are meeting the demand for zero-sugar products with the help of natural sweeteners, a trend set to gain momentum in the US as regulators and scientists push for reductions.