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today we announce the launch of tidal, the first ever artist-owned global music and entertainment platform. yeah! reporter: the artists are now the new co-owners of tidal, a music streaming service jay-z bought in january with one major goal to put control back in the hands of the artist. right now we they are write writing the story for us we need to write it ourselves. reporter: streaming services are the hottest way to listen to music. spotify has 60 million users, apple expected to unveil a streaming service this year. how artists get paid is an issue taylor swift brought to light recently. taylor swift pulled her music off of spotify last year because she felt the royalty rates she would receive from spotify weren t as valuable. players gonna play play play reporter: tidal will have a basic membership tier for 10 bucks and premium membership for 20 which will include hi-def audio and exclusive content. it puts the emphasis back on ....