>> today we announce the launch of tidal, the first ever artist-owned global music and entertainment platform. yeah! >> reporter: the artists are now the new co-owners of tidal, a music streaming service jay-z bought in january with one major goal -- to put control back in the hands of the artist. >> right now we they are write writing the story for us we need to write it ourselves. >> reporter: streaming services are the hottest way to listen to music. spotify has 60 million users, apple expected to unveil a streaming service this year. how artists get paid is an issue taylor swift brought to light recently. >> taylor swift pulled her music off of spotify last year because she felt the royalty rates she would receive from spotify weren't as valuable. ♪ players gonna play play play ♪ >> reporter: tidal will have a basic membership tier for 10 bucks and premium membership for 20 which will include hi-def audio and exclusive content. >> it puts the emphasis back on