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Several Maui-based small businesses will participate in Mana Up’s inaugural Aloha Market from April 26-28 in SoHo, Manhattan, New York. The city will host the multi-day Hawai‘i-themed immersive shopping and cultural event, featuring 40 companies.
With the Lahaina fire — that has led to the closure of about 600 businesses, according to the Hawai’i Small Business Development Center, and forced many others to change course — the Hawaiian Airlines Made in Maui County Festival has become a lifeline for some businesses and a symbol of economic recovery for Maui.