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How Constellation Brands is Embracing Consumer Trends
February 08, 2021
Robert Hanson is Constellation’s executive vice president and president Wine + Spirits Division, reporting to president and CEO Bill Newlands. Hanson joined the company in June 2019. He previously served as a member of Constellation s Board of Directors from 2013-2019. Prior to assuming his position with the Wine + Spirits Division at Constellation, he was CEO at John Hardy Global Limited, the global luxury jewelry brand. Hanson spoke with WBM last month for WBM’s 2020 Outlook and Trends report but excerpts from the full conversation follow. In one of his first interviews following Constellation’s sale of wine brands priced under $11 to E & J Gallo, Hanson discussed Constellation’s overarching strategy, power brands, as well as the company’s focus on the big consumer trends of ready-to-drink convenience and betterment. He talked about Constellation’s digital strategy, premiumi ....

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