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Walkers and the British Crisp Co debut eco-friendly paper packaging for snacks, aimed at slashing plastic use and decreasing GHG emissions. Learn more about this sustainable switch.
Kickstart: Yes, this 'paper' bottle is really plastic, and yes, it's a bad look Yes, this 'paper' bottle is really plastic, and yes, it's a bad look South Korean beauty conglomerate Amorepacific may have taken a nasty stumble on its journey toward sustainable packaging. The company has rolled out a special edition of its Green Tea Seed Serum skin care from its Innisfree brand in a package labeled "Hello I'm Paper Bottle" (sic). But beneath the paper outer shell was a thin plastic bottle, as people quickly pointed out on social media. Those consumers were not pleased and labeled it a prime ...
Innisfree called out for alleged misleading ‘paper bottle’ packaging claim after discovery of a plastic bottle inside Photo by: Innisfree/Facebook Related Stories Innisfree, one of the leading cosmetic brands in South Korea owned by Amorepacific, was called out after a customer complained about its advertisements of using eco-friendly packaging. The complainant said that the company’s claim of using “paper bottle” is misleading and her criticism went viral online. The complaint about Innisfree’s packaging As per The Korea Times, there is a Facebook page called “No Plastic Shop...
According to The Korea Herald, the company was called out because despite having a "Hello, I'm Paper Bottle" label, it was simply a facade hiding a plastic interior. "I felt betrayed when finding out that the paper bottle product was a plastic bottle," the post read, adding an official complaint had been filed to a consumer centre. The post attracted commenters and social media users who added to the admonishment of Innisfree, accusing the company of "greenwashing" — the process of marketing that gives a false impression about how a company's products are more environmentally sound than t...
K-Beauty Brand Slammed for Plastic Found in 'Eco-Friendly Paper Bottles' On 4/8/21 at 4:22 PM EDT A popular Korean beauty brand has come under fire for what some say is false advertising. As reported by The Korea Herald, Innisfree's eco-friendly "paper bottle" actually contains a poorly concealed plastic bottle within its paper exterior. An unhappy customer pointed out this discovery in a Facebook group and lodged a formal complaint with the company. The product in question is Innisfree's Green Tea Seed Serum. On its bottle, the label reads "Hello, I'm Paper Bottle" in large print. The custom...