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Government. people don't think government works anymore. not just the tea party that think government doesn't work anymore. most people, americans look at the guys going, why are we paying these people? they're pontificatpontificating. ever seen c-span? they're representing americans? this is crazy. >> hey, speaking of c-span and congress, can we get the harry reid story up on the prompter? senate majority leader harry reid. >> you don't need the prompter. tell the story. >> harry reid, he supposedly upping the pressure on mitt romney to release more of the tax records. senator harry reid, the...

Imperative for romney to support scott walker substandively and deeply and stand up for the guy. >>neil: but you have to be careful. you don't want to make it look as if you eagerly enjoy going after, the teacher firing and the policemen will call it going against regular working folks. we know there is a distinction to be made to be fair and to be sure, but, that's why, i think, some concern in the republican party that if they go too far on this or they look too eager to crackdown on unions, the offset of that is you look like you are antipolice and antifireman and antifire teacher. >>guest:...

Argument, where they knew centralize each other but leaving that aid sigh, say you are the president and you are blamed for this, fairly or not, how do you personalize it this ways that will get folks off your back? >>guest: well, what he did with the oil companies you have particularly on both sides, republicans and democrat, a mom would deliver a message straight to camera, "enough is enough." romney, tell your oil company friends to stop raising prices at the pump because i can't afford it. flip that around, if it is romney, you talk about voting for change, but rather than getting change y...

Surging, and now the ads are. >> big oil executives have pledged $200 million to him romney. and romney has pledged to protect their record profits. >> obama opposed exploring for energy in alaska and gave millions to solyndra which went bankrupt and blocked the keystone xl pipeline so we will all pay more at the pump. >> both ads are going up in eight swing states. so why doesn't my guest think either will do the job? why not? >>guest: well, because it is the problem and not the solution. and more importantly, gas prices are a personal individual thing. you feel it as you watch the numbers go...

So, the ads are political and negative and sharp, but they are missing the personal, human impact. someone will figure that out and create the perfect ad for 2012. >>neil: but don't gas prices, good or bad, affect the incumbent president, period. >>guest: they do, and it is a reason why president obama's campaign has gone out so harshly against romney because they realize this attack is one that could stick. in the work i have done i found that gas prices actually are a more voter centric issue than unemployment. what i mean is, more voters will change their mine because of gas prices than bec...