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Video streaming platforms are likely to offer 50-60% of the budgets to southern language content, with these programmes seeing much traction, accounting for 30% of OTT viewership, said industry experts.
KOLKATA: Balaji Telefilms’ direct-to-consumer business ALTBalaji has reported decent performance for the last two years. After seeing a very marginal dip in the second quarter, the mass-oriented OTT platform has seen massive growth in its Q3 revenue. The overall revenue for ALTBalaji has reached Rs 20.1 crore for the quarter ended December 2020, up from 14.7 crore in the last