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Video streaming platforms are likely to offer 50-60% of the budgets to southern language content, with these programmes seeing much traction, accounting for 30% of OTT viewership, said industry experts.
Video streaming platforms are likely to offer 50-60% of the budgets to southern language content, with these programmes seeing much traction, accounting for 30% of OTT viewership, said industry experts.
The survival thriller starring Tovino Thomas, Kunchako Boban, Asif Ali, Vineeth Sreenivasan, Aparna Balamurali, Kalaiyarasan, Indrans, Sudheesh, Gilu Joseph and Vinitha Koshy, is based on actual events during the 2018 Kerala floods.
Producers and executives say the other advantage is southern originals are easy to put together as talent costs are not as high as Hindi content. It is estimated that 50% of overall subscription growth in 2022 came from the five markets down south.
The Malayalam-language horror comedy stars Soubin Shahir, Arjun Ashokan, Sajin Gopu, Siju Sunny and Abin Bino in lead roles, and will stream in Hindi, Tamil, Telugu and Malayalam.