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Smartly buys Viralspace.ai Finland’s Smartly.io unveiled its first acquisition buying Viralspace.ai, a “fast-growing startup focused on AI-driven creative optimization for digital advertising” for an undisclosed sum. Viralspace.ai, which was built by Stanford University graduates Hiro Tien, Apoorva Dornadula and Michelle Lu, uses AI to replace guesswork with data-driven decisions. By tagging custom creative elements for each brand ranging from object to actions to text styles they built a custom, brand-specific model to understand the factors that drive conversions and predict performan...