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>> there is a major shift happening right now. 59% of americans say that they plan to shop online this year. that's the first time that we've seen more people planning to do this in the digital world than the physical world. even though we hear so much about brick and mortar stores, closing up because they can't compete with amazon, that very same company is actually opening up more and more spaces in the physical world, including an amazon pop-up shop. so, paul, it's amazon's home of black friday and this is the kitchen. >> that's right. >> but the real question for you guys is amazon was alw...

Walmart is with its acquisition. and left in the dust are people like target who can't build up their physical space as well. >> for those who choose to shop online at home, black friday, they can thank jeff bezos amazon's founder. but really, he should thank them. bloomberg set bezos' network rose $2.4 million. >> it peaked at $2.4 billion. i mean, he just made 2.4 billion and that pushed bezos even farther into the top bracket of the world's richest people. rock on, i guess. still ahead here on "newsroom" -- parts of the northwestern part of the united states are under water. this, after a...

>> so who are going to be the big winners here? when you speak to experts, they say it will be the places that have a foothold in both the digital and the physical world like amazon is doing the way walmart is with its acquisition of jet.com. left in the dust, could be people like target and costco, which just haven't been able to build out their digital spaces, as well. >> samuel burke for us there from lopped. the u.s. government is increasing security on president trump's tax returns. apparently those returns are in such high demand, bounties have been placed on them. we'll have that stor...

I guess. >> i guess not, yeah. meanwhile, one of macy's direct competitors is celebrating a record black friday. the online retail giant amazon reportedly swept up almost half of friday's online sales and its founder and ceo just reached a milestone of its own. >> big milestone, in fact. bloomberg said jeff bay squeeze just with reached a net worth of $100 billion. bezos' stake in amazon netted him an extra $2..4 billion on friday alone. that pushed him into the top bracket of the world's richest people. go jeff bezos. amazon is reaching out beyond its online boarders, as well. it opened up ...

Foods? >> because we want to see how these products work in their homes. what we've done is try to create what a home might look like. >> reporter: it is interesting because you see the tentacles of amazon expanding. amazon lockers by my work. and it does make some people wonder where will it stop. is amazon's goal to be in all parts of our lives literally from the living room to next door to where we work? >> i think amazon's goal is to make things easier. for putting a place like this together for people to understand how it works easier, then that's what we'll do. it's all about focused on ...