Detailed text transcripts for TV channel - CNN - 20171125:10:47:00
Even though we hear so much about brick and mortar stores closing up because they can't compete with amazon. that very same company is actually opening up more and more spaces in the physical world. including an amazon pop-up shop. so, paul, it's amazon home of black friday. this is the kitchen. >> that's right. >> reporter: the real question is that amazon was supposed to be a digital space. that's what made you more efficient. you didn't have to pay for a brick and mortar shop. why a place for this kitchen? >> when we first brought black friday to the uk back in 2010, we had 300 deals just o...