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Jeff Rankin: Historic Monmouth store fell victim to retail trends


Jeff Rankin: Historic Monmouth store fell victim to retail trends
Jeff Rankin
The Rankin File
As long ago as the early 1960s, downtown Monmouth merchants were worried about the encroachment of shopping centers and discount stores on traditional retail establishments. We know now that they had good reason to worry.
One of those merchants was about as traditional as you could find. Fred Schmitz, who for more than a quarter century ran a fabric store on the Public Square, showing up every day wearing a white shirt and bowtie, announced in 1963 that he was going to retire. His wife, Mary, whose name he had combined with his own to christen the store Mayfred’s in 1937, had died the previous year, and he likely felt the time had come to gracefully bow out of the business. ....

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