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An anonymous office worker in her 30s stopped buying fried chicken from Kyochon F&B after its price hike earlier this year, and remains reluctant to order from the major fried chicken franchise, despite its recent discount offerings.
Major local fried chicken franchises are coming under pressure to freeze prices, as recommended by the food ministry seeking to curb inflation, according to market watchers, Monday. Advancing the guidance are soaring expenses needed to dine out in the broader context of a spike in the overall cost of living over the past few months, led by sellers of fried chicken and beverages.
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Kyochon F&B decided to raise its fried chicken prices by up to 3,000 won ($2.30) from April 3, despite the government's request for restaurant chains to refrain from hiking prices further, in order to reduce the burden on low-income households. Due to the decision, consumers will need to pay nearly 30,000 won, if they want to get fried chicken delivered from Kyochon.
20,000 won for fried chicken: Consumers complain over price hikes by chicken franchises