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Pickers, if you missed this one. if you bought apple stock back in the 80's, say $1,000. it would have grown to half a million by today. over the years they released newer computers. and as the company grew, it branched out to devices far beyond computers, from ipods launched back in 2001 to the iphone which was six years later. ipads in 2010 and now apple watches. the company helped digitize and device-a fi. our daily life. with that is marketing, the logo evolving over the years and ads like the famous i'm a mac, i'm a pc jab which is aimed at the competing operating system. it has become an...

Company like ofo, a bike rental company in china, started just a couple of years ago, they now rent 35 million bicycles a day. and they're projecting next year they'll be renting 300 million bicycles a day. we don't know how to build a company that fast. there are skills that we have with innovation of technology, but technology is commoditizing so rapidly, the chinese are saying they don't care about who owns the intellectual property, they'll just use it even if it's ours. but they understand speed of scale in their very large domestic market. so the ground rules of competition, even in tech...

>> you don't get upset. >> apple. is the world's first publicly traded trillion dollar company. >> we're talking about one of the people who got it there. former ceo john scully up here next. you're watching "velshi & ruhle." intelligence, covering virtually every part of your healthcare business. so that if she has a heart problem & the staff needs to know, they will & they'll drop everything can you take a look at her vitals? & share the data with other specialists yeah, i'm looking at them now. & they'll drop everything hey. & take care of this baby yeah, that procedure seems right. & that ...

Photograph figraphics. i think a good definition of genius is being able to see the obvious 20 years ahead of the rest of us. obviously >> even beyond apple, look at the outsized power fang -- facebook, apple, netflix, google -- these companies have, how massive they are and outweighing these companies are over other companies. >> it's all tech. >> i don't see it slowing down, obviously. it's all about land grab. u.s. companies are masters at being able to pick a vision, focus on it, and scale it. the challenge we're now seeing in china that they learned to do something that we don't know how ...

Experienced marketing. and when steve jobs recruited me to apple, i didn't know anything about computers. but he was impressed with the fact that during the cola wars of the 1970s, that pepsi had been outsold ten to 12 to one by coca-cola in 50% of the united states yet by the end of the decade, pepsi had become the largest selling consumer product in the world, or in the united states. and the way we did that was, we said coca-cola owns reality. perception leads reality. we've got to own perception. so we created the pepsi challenge, we did other things to own the experience. and steve said, ...