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New Delhi [India], November 28 (ANI/Mediawire): Mastercard and Citibank have carved out a niche and built loyalty in the consumers' minds through decades of quality, hassle-free service and convenient accessibility. The two iconic brands tapped into their decades old positioning of inherent resilience and strength in consumer mindset through the #LiveItUp ad campaign which generated a great stir in the marketplace. The Live It Up ad campaign has all the classical underpinnings evoking fantasy in the prospect mind through the detailed elements and brilliant innovation in the backdrop of pent up wishes of people being confined to their homes for the last two years. The last two years have left us all with a wish list (or two). With covid impact easing across the country, the ad campaign prompts people to come out to make the most of what we haven't been able to do, enjoy life, step out, and #LiveItUp with Citi & Mastercard. Brands did well by going for a contemporary trend of

New delhiLiveitup startsomethingpricelessRashmika mandanaTiger shroffHook step challengeLiveitup hookNew delhi indiaOvember 28 ani mediawire mastercard and citibank have carved outa niche built loyalty in the consumers 39 minds through decades of qualityAssle free service and convenient accessibility the two iconic brands tapped into their decades old positioning of inherent resilience strength in consumer mindset through liveitup ad campaign which generateda great stir marketplace live it up has all classical underpinnings evoking fantasy prospect mind detailed elements brilliant innovation backdrop pent wishes people being confined to homes for last years have left us witha wish list or with covid impact easing across countryHe ad campaign prompts people to come out make the most of what we haven 39t been able doEnjoy lifeStep outNd liveitup with citi amp mastercard brands did well by going fora contemporary trend of quot bollywood meeting south and taking ita notch higher gettinga leading rapper on board the focus was building an end to campaign structure leveraging strengths celebrities ieAnce skills of tigerHe rising fame of rashmika amp divine 39s rapping skills the brands 39 decision extension campaign to festive season diwali was nothing short ofa brilliant masterstroke indians cutting across age groupsEnder or even religious divide are ina celebratory frame of mind that spans from buying mundane stuff