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Mastercard and Citi India's #LiveItUp ad campaign has its fingers on the mass's pulse - Vimarsana News

Mastercard and Citi India's #LiveItUp ad campaign has its fingers on the mass's pulse

Published: November 28, 2022

New Delhi [India], November 28 (ANI/Mediawire): Mastercard and Citibank have carved out a niche and built loyalty in the consumers' minds through decades of quality, hassle-free service and convenient accessibility. The two iconic brands tapped into their decades old positioning of inherent resilience and strength in consumer mindset through the #LiveItUp ad campaign which generated a great stir in the marketplace. The Live It Up ad campaign has all the classical underpinnings evoking fantasy in the prospect mind through the detailed elements and brilliant innovation in the backdrop of pen...

Source: laosnews.net

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New Delhi Liveitup Startsomethingpriceless Rashmika Mandana Tiger Shroff Hook Step Challenge Liveitup Hook New Delhi India Ovember 28 Ani Mediawire Mastercard And Citibank Have Carved Outa Niche Built Loyalty In The Consumers 39 Minds Through Decades Of Quality Assle Free Service And Convenient Accessibility The Two Iconic Brands Tapped Into Their Decades Old Positioning Of Inherent Resilience Strength In Consumer Mindset Through Liveitup Ad Campaign Which Generateda Great Stir Marketplace Live It Up Has All Classical Underpinnings Evoking Fantasy Prospect Mind Detailed Elements Brilliant Innovation Backdrop Pent Wishes People Being Confined To Homes For Last Years Have Left Us Witha Wish List Or With Covid Impact Easing Across Country He Ad Campaign Prompts People To Come Out Make The Most Of What We Haven 39t Been Able Do Enjoy Life Step Out Nd Liveitup With Citi Amp Mastercard Brands Did Well By Going Fora Contemporary Trend Of Quot Bollywood Meeting South And Taking Ita Notch Higher Gettinga Leading Rapper On Board The Focus Was Building An End To Campaign Structure Leveraging Strengths Celebrities Ie Ance Skills Of Tiger He Rising Fame Of Rashmika Amp Divine 39s Rapping Skills The Brands 39 Decision Extension Campaign To Festive Season Diwali Was Nothing Short Ofa Brilliant Masterstroke Indians Cutting Across Age Groups Ender Or Even Religious Divide Are Ina Celebratory Frame Of Mind That Spans From Buying Mundane Stuff Ewellery And Going On Vacations Young Or Old Alike Relate To Liveitup Amp Startsomethingpriceless The Heartfelt Personal Anecdotes Of Tiger Shroff Rashmika In Video Were Also Appropriately Visualised Fitting Occasion Campaign Rollout Was Planned Ina Similar Structure That Viral Bollywood Song Videos There Wasa Teaser Phase Here The Key Phrases Of Liveitup And Startsomethingpriceless Were Made Popular Hen Came The Main Video Followed By Hook Step Challenge That Made Way For User Engagement And Reach Additional Content Creation Around Travel Purchase Of Apparels Has Been Imaginatively Executed Tiger Shroff Rashmika Mandana With Perfect Ease Invoking Positive Emotions Action Most Exciting Part Campaign Isa Dance Featuring Youth Heartthrob Actors Touched An Emotional Chord Among Young Old Alike Nd People All Over India Even Starteda Liveitup Hook Step Challenge Based On The Dance Moves Of Tiger Shroff This Helped Createa Lot Awareness And Buzz For Brands Etaining Its Focus On Content Intense Eaningful Campaigns The Plethora Of Assets Curated For This Campaign Ncluding Multiple Versions Of The Teasers Which Built Excitement People And Hook Step Videos Elped Cut Viewer Boredom And Kept Them Invested In The Campaign Eading To Its High Impact The Campaign Also Comprised Ofa Multi Pronged